In advertising, the words a business chooses to represent itself affect how it is perceived, its sales volume and interactions by consumers. Words aren’t just about promotion: Good copywriting can change how a customer perceives and reacts to a business.
Our advertising agency in Miami shares its knowledge on how the words you choose to advertise your business create impact.
What is Copywriting? How is it Used?
‘Copy’ refers to any block of text designed to induce action from readers. It may be used to increase brand awareness, drive sales, or encourage consumers to interact with your business.
A copywriter can create content for any platform, including online shops, blogs and social media. Recruiting a specialist in copywriting to collaborate on your advertising campaigns can revolutionize your business—to the tune of increasing purchase rates by 17%.
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