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Ad Agencies Point Out the Major B2B Marketing Trends that will Dominate 2017

Business-to-business marketing is a challenge unlike any other. After all, coming up with a campaign that gets the CEOs, CFOs, and COOs of a company to say, “yes,” is an immensely daunting task. What’s more, B2B marketing, like all marketing, is a fast-paced, blink-and-you’ll-miss-it industry. To keep your edge during 2017, check out some of… Continue reading Ad Agencies Point Out the Major B2B Marketing Trends that will Dominate 2017

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An Ad Agency Discusses Why E-Mail Marketing is Still Worth Doing

What’s the first thing that comes to mind when you hear the phrase “digital marketing?” Like most people, you’d likely answer Facebook. But here’s a little secret: e-mail marketing can actually be an even more effective channel than social media. Here’s why… It’s a Numbers Game Quick question, which channel do you think has more… Continue reading An Ad Agency Discusses Why E-Mail Marketing is Still Worth Doing

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Ad Agencies Possess and Execute the Means to Test Print Ad Effectiveness

In a world gone digital, it’s easy to forget that modern advertising started with the print ad. One of the biggest gripes companies express about this advertising medium is that its performance is difficult to track, as opposed to online ads that readily yield data such as click-throughs. That being said, there are many ways… Continue reading Ad Agencies Possess and Execute the Means to Test Print Ad Effectiveness

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Some Tricks That Advertising Agencies Use to Market Nonprofit Organizations

It doesn’t matter how great your cause is, if you can’t communicate your non-profit’s mission effectively, you will not garner the support you need. Luckily, there are many marketing strategies nonprofits can try. Do Pay-Per-Click Campaigns—For Free! For the uninitiated, a pay-per-click or PPC campaign involves placing ads in the search results of browsers such… Continue reading Some Tricks That Advertising Agencies Use to Market Nonprofit Organizations

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An Advertising Agency in Miami Will be the First to Affirm that Print is Alive and Kicking

If you’re an advertiser, you’ve probably heard that “print is dead.” But is it really? As it happens, this medium remains one of the most effective marketing channels you can use. More Credibility It’s no secret that print ads are more expensive than digital ones. However, this downside is actually one the biggest strengths of… Continue reading An Advertising Agency in Miami Will be the First to Affirm that Print is Alive and Kicking

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Advertising Agencies in Miami Point Out What Makes Content Go Viral

In the digital age, viral content is the modern equivalent of word-of-mouth advertising. But how does one exactly go about creating content that spreads like wildfire? As advertising agencies in Miami point out, viral content often shares very similar characteristics, such as the following attributes. Inspire Awe According to a study conducted by author Jonah… Continue reading Advertising Agencies in Miami Point Out What Makes Content Go Viral