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Advertising Agencies in Miami Point Out What Makes Content Go Viral


In the digital age, viral content is the modern equivalent of word-of-mouth advertising. But how does one exactly go about creating content that spreads like wildfire? As advertising agencies in Miami point out, viral content often shares very similar characteristics, such as the following attributes.

Inspire Awe

According to a study conducted by author Jonah Berger and Katherine Milkman of the University of Pennsylvania, articles from The New York Times that tend to go viral are those that triggered what they call “high-arousal emotions”—excitement, amusement, and awe.

In other words, content that elicits an element of the unexpected is more likely to grab someone’s attention and convince him or her to tell friends about it. As the saying goes, you can’t bore someone into buying something. Read more from this blog:


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