If you’re an advertiser, you’ve probably heard that “print is dead.” But is it really? As it happens, this medium remains one of the most effective marketing channels you can use.
It’s no secret that print ads are more expensive than digital ones. However, this downside is actually one the biggest strengths of the print medium—the fact that your company can take out magazine and newspaper placements lends great credibility to your business. After all, how many mom-and-pop shops can afford to run such advertisements? To a reader’s mind, a company that runs print ads must be a well-established and prosperous one—just the type of company they should be patronizing. Read more from this blog: http://bit.ly/2kKbSGw