Launching an ad campaign is not as simple as coming up with memorable and well-made ads. If you truly want to see solid, long-term results for your business, you must clearly establish yourself as a credible brand to your target market.
More often than not, making this impression takes more than just running one ad. If you want to attain long-term recall results from your target market, you have to introduce a sustainable campaign that carries a strong, clear message.
Your ads do not necessarily have to be identical, in fact, the more creative your approaches are, the better it can be for your campaign. What you should be careful about, however, is the central message you would like to communicate with your audience. Your overall theme should remain consistent, no matter which format or platform you choose. Read more from this blog: http://bit.ly/2osr0Na