Personalization has certainly transformed into one if the most important spheres in modern advertising and marketing. Some industry experts, along with in-the-know advertising agencies in Miami, are confident that personalization will become the key brand differentiator by 2020, overtaking the more popular strategies of the day, particularly price and product branding.
The growing importance of personalization in advertising
It wasn’t that long ago when practically every business looking for a slice of the digital marketing pie sent their customers generic messages that are now more popularly known as ‘spam.’ There’s nothing inherently wrong with these generic messages—it’s just that they didn’t really connect, and the fact that marketers overused them only hurt their chances of being effective. When customers became bombarded with spam messages, eventually the market became oversaturated, and soon enough, consumers got frustrated and ignored these advertisements altogether. Read more from this blog. http://bit.ly/2rBCBHX