In recent years, the term content marketing has been mentioned throughout advertising circles. With many definitions, confusion rises about what content marketing really is. As an advertising agency in Miami, we end all the confusion and explain content marketing. Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers. As we look at keywords in our definition, we will view relevant, valuable, and engaging content. If your content marketing is not relevant, valuable, and engaging, it is bound to fail. As a Miami ad agency whose motto is Always Be Helping!, we have three ways to make sure your content is relevant, valuable, and engaging.
How to Have Relevant Content
Having relevant content is critical for content marketing to work. Yet, a business owner might ask: How can I create relevant content? To have relevant content, a business owner should talk to their customers. Your customers can give information about your services and products. As a business owner talks to their customers, they will be addressed to problems that their customers want solved. In addition, when writing relevant content, make sure to keep it simple, conversational, and short. Scientific, jargon, and trite expressions should be removed. By focusing on current customer issues and keeping the written tone simple, content will be relevant.
How to Have Value-Laden Content
Two statistics highlight how important value-laden content is for business:
Social media sites and blogs reach 90% of all active U.S. Internet users.
97% of consumers go online to research products and services locally before making a purchase.
When going to a blog or researching, the consumer is looking for information. As more people demand information and expertise about products and service, your value increases when you create written content. Customers with more information are more likely to have the advantages, features, and benefits of your services and products. An old saying is a wise consumer is a great consumer. As your content increases, you can gain dominance in your market as an expert and as the go-to person on your products and services. Furthermore, creating valuable content can help increase conversions and revenue.
How to Engage Customers
Customer engagement is a critical component with content marketing. Customers want to feel connected to the content that is being presented. You ask: How do I engage customers? We have three ideas to engage customers:
Have a comments section at the end of all your content
Utilize video and photos
Present current topics that your customers have mentioned
As your customers become engaged, they will feel informed, empowered, and able to take action towards purchasing goods and utilizing services.
With great content, you can solve problems, present solutions, and gain traction in the market. As an advertising agency in Miami, we are in the best position to help small businesses make their content relevant, valuable, and engaging.