At our advertising agency in Miami, we clarify confusing terms to increase your understanding of digital advertising terminology. One term that causes confusion is: bounce rate. What is a bounce rate? A bounce rate is the percentage of single interaction visits to a website. Now, that we explained the bounce rate, where do I find my bounce rate? The bounce rate will be a part of your Google Analytics. For example, my report highlights that I have an average bounce rate of 65%. What does it mean for my digital campaign? It means that 65% of the websites visitors leave after only viewing the page they entered, and usually leave rather quickly. It could be a contact us page, homepage, or another page. We give you three ways to decrease your bounce rate. Focus on Keywords Keywords are a critical part in affecting your bounce rate. You have to make sure you receive the right visitors. If youre a plastic surgeon, optimize for plastic surgery related terms. As an example, if rhinoplasty is not being searched, then dont connect your content to this keyword. It impedes your SEO and visitors will leave. Start looking at your keywords to improve your bounce rate. Make Content Easier to Read Another reason website visitors leave your site is that the content is hard to read. This results in high bounce rate. According to Neil Patel, the visitors experience starts when the content is clear and can be read. We offer formatting tips to make content easier to read:
- Write in a conversational way. Avoid scientific, long, or jargon specific words.
- Utilize photos and videos.
- Create subheadings and bold keywords to direct the reader through the content.
- Write questions because this creates customer engagement.
Now that the format is in place to make your content clear, you need a call-to-action. Create a Standout Call-To-Action Another way to decrease the bounce rate is through a standout call-to-action. Three ways to create a standout call-to-action:
- Utilize bright colors like red or orange, as they create attention.
- Give directions such as Add to Cart or Click Here for More Information!
- Make sure the text can be read.
When visitors do not have a call-to-action, it is harder to convert the visitor. In addition, the visitor will bounce and go to a website that they can gain more information on the services and products they are searching for. As an advertising agency in Miami, we have a myriad of ways to combat a high bounce. With getting the right keywords, legible content, and a standout call-to-action, visitors will stay and convert into revenue. Sources https://blog.hubspot.com/marketing/what-is-bounce-rate-fix Hubspot https://blog.kissmetrics.com/what-you-can-learn-from-bounce-rate-how-to-improve-it/ Kissmetrics http://neilpatel.com/blog/13-ways-to-reduce-bounce-rate-and-increase-your-conversions/ Neil Patel https://www.addthis.com/blog/2015/07/31/5-simple-ways-to-reduce-bounce-rate-on-your-website/#WVVgKYWcHcs Add This